Shift Key | Transform Your Mindset
Performance & Mindset Coaching

SHIFT YOUR
MINDSET

Unlock elite performance through mental resilience. Bridge the gap between who you are and who you are capable of becoming.

Working over a decade with high performers

The DNA of Success

It's not just about effort. It's about alignment.

Mindset. Action. Clarity.

Most people wait for motivation to strike. At Shift Key, we believe motivation is a byproduct of clarity and action.

Whether you are an athlete looking to break a plateau or a corporate leader seeking to inspire a team, the foundational principles remain the same. We dismantle the mental barriers preventing you from accessing your highest potential.

Jackson Portrait

"Thoughts are currency. Spend them where you get the best return."

- Jackson

About Jackson

Mindset, Strategy, Leadership & Performance Coach
Cricket Coach

My journey has been a blend of experiences, shaped by the intensity of playing professional cricket, the challenges of corporate leadership and the dynamic world of coaching and personal development. Each chapter has contributed to my growth and understanding of the human mind and what drives us.
Through professional cricket, I learned the importance of discipline (learned it the hard way...), resilience and teamwork. Also, that professional sport is a tough environment to succeed if you just rely on talent alone!
Transitioning into corporate leadership, I honed my skills in guiding teams toward peak performance and fostering a culture of excellence. This experience laid the foundation for my journey into coaching, mentoring, personal and leadership development. This is where I discovered the transformative power of mindset and how to tap into it through my mentor Stuart Baldwin, Creator of Live BIG®. I loved it so much that I also now teach others to do the same.
My journey is driven by a simple yet powerful belief: that each of us has the ability to shape our own destiny. Whether you're striving for excellence on the field, in the boardroom, or anywhere in between, I'm here to support you every step of the way.

Using NLP for mindset coaching, my approach is direct, data-driven, and devoid of fluff. We identify the bottleneck, we apply the pressure and we shift the outcome.

10+ Years Exp
500+ Clients
100% Commitment

The Shift Protocol

A systematic approach to redesigning your mental framework.

Audit & Analyze

We strip back the layers. We identify limiting beliefs, toxic habits, and operational inefficiencies that are silently killing your progress.

Reframe & Strategise

We build the new operating system. Custom routines, mental triggers, and strategic planning designed for your specific goals.

Execute & Optimize

Action is everything. We deploy the strategy, measure the feedback loops, and refine until excellence becomes a habit.

Live Big Icon

Live BIG®

6 Powers make Live BIG ® real
A blend of mindset and strategy skills that together develop the way we think, feel and act. 

Find out more

Success Stories

Client

Stuart Baldwin

creator, live big®

"Jackson is one of the most immediately likeable people I have ever met. His remarkable combination of enthusiasm, genuine deep caring, and skill in using the Live BIG tools has made him a remarkable and powerful coach.

He has a way of reaching, helping, growing and developing people that comes straight from the heart and makes the journey enjoyable and transformational for them. Every time Jackson and I were together, and I was teaching him another part of the Live BIG system I was blown away by two things.
1) His passionate enthusiasm for the work - Seeing his reaction made me believe in it even more. 2) His 100% commitment to applying what he learned to make himself a better happier human being - I was amazed at the results he got because he just applied the tools with complete commitment..

Client

Dan Beorby

head of product, marine insurance

"Jackson has supported and guided me through a very challenging year, his methods and ideas have been excellent and have enabled me to plan and implement them into my daily routines. But more importantly it is the continued support Jackson offers, whether it’s a text, email or a phone call he is always available to help, support and guide. I would highly recommend Jackson for any coaching/support needs."

Client

Hannah Limberger

project manager, limberger associates

"I came to Jackson looking for ‘direction’, feeling lost in life, in work and lacking balance. For majority of my life I have been crippled with anxiety, lacking the ability or drive to achieve my ambitions. Jackson’s motivation and unwavering spirit to help hit me immediately, he was there to support me with whatever I needed and he committed himself to giving me the tools and helping me implement them.


Tools which he knew I needed to achieve and fuel my drive. I have always struggled with confidence, Jackson recognised this and created material to guide me on my path to building much needed confidence. After many months I have left the comfort that Jackson’s coaching gave me and I am feeling more confident, motivated, driven and capable to overcome what life throws at me more than ever before.  

I came needing direction in my work and business and left with a whole lot more. How Jackson can empower you should be experienced by everyone!"

Client

Mark Horwell

Financial controller, `TEJ Heating

"I have had a few sessions with Jackson now and I have been astonished at the change in my feelings since working with him. I used to get angry very quickly and was a very negative thinker, which in turn led to years of suffering with anxiety. The way that he explains things is so simple and logical and it really doesn’t take much practice for his methods to become second nature. I never realised how much your thoughts controlled your feelings until putting Jackson’s method into practice. Now, I automatically shift and divert my thoughts from a negative to a more positive outlook and concentrate on what things I have control over. Jackson’s methods have had more of an impact on reducing my anxiety and stress levels than any other course I have attended or book that I have read. Thank you JT!."

Client

Yash Sonawane

international trade administrator, one world commodities

"II have always been a very nervous and anxious person, which has affected my confidence and prevented me from performing at my best, even in areas where I excel. This was the biggest obstacle I faced. I am fortunate to have met Jackson as a mentor who understood my situation, showed empathy towards me, and assured me that it's normal to feel this way. He also demonstrated that it is possible to change one's thinking and emotions by implementing basic yet effective tools that unlock mental barriers, enabling one to perform at their best consistently. Jackson is a highly professional and practical life-transforming coach, with a passion and commitment to bringing about a positive impact in the lives of those around him. If you feel that you are facing any mental barriers, Jackson is the person you should definitely turn to."

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